CUSTOMER COMMUNICATIONS

KEEP USERS ENGAGED WITH HIGH-VALUE COMMUNICATIONS

Customer relationships thrive on communication. Sonata Enterprise Success offers copywriting services and digital comms strategy consulting specifically for enterprise software publishers, to help you educate users and keep them engaged.
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STAY IN TOUCH WITH USERS, EVEN WHEN THEY’RE NOT LOGGED IN

Most software companies actively reach out to sales leads via email and social media, only to let communication dwindle once customers sign up for an account.  This creates a risk that users will become disengaged and vulnerable to competitors’ marketing.
Sonata Enterprise Success can help you develop a strategy for ongoing customer communications to remind users why they initially signed up and of all the additional value your products can deliver.
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BE MORE THAN A SOFTWARE PROVIDER: BE AN EDUCATOR AND ADVISOR

Customers value software for the problems it solves.  By positioning your company as a general knowledge resource, you can deepen users’ trust and cultivate loyal, long-term relationships.
Sonata Enterprise Success will help you create webinars, articles and other training on topics related to your customers’ work to help users become even more successful and satisfied.
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SHOWCASE CLIENTS’ SUCCESS, AND TURN USERS INTO CHAMPIONS

One of the best ways to promote your software is to publicize what users have accomplished with it.
Sonata Enterprise Success can help you work with customers to develop case studies that highlight the value of your solution. And by giving users a forum to showcase their achievements, you can turn them into proactive champions for your products.
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LISTEN TO USERS, SO YOU CAN LEARN HOW TO DELIGHT THEM

Effective customer communication is a two-way dialogue, where providers communicate value and users convey their needs.
Sonata Enterprise Success can help you identify opportunities to give users a voice, from in-app feedback to virtual Q&A sessions, and for interviews/surveys at key milestones in the customer journey.
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